Wednesday, April 16, 2008

Elbow Video-Brilliant

Seriously, Elbow is one of the best bands. This video is so awesome and you can totally tell it was shot in Los Angeles with that typical hazy LA smog air. How is the sign-flipper dude? I want him working for bettershelter! I love it.

From a thread on Brand Republic:
An un-commissioned film by Ringan Ledwidge, a founding partner and director at Rattling Stick, has been used as the video for the latest Elbow single, One Day Like This.
Following the cancellation of a commercial job, Ledwidge decided to fly to LA and shoot some footage of a spinner. This is the LA-based phenomenon of people who are paid to hold billboards on the city streets taking to spinning them around their bodies in expressive shows of dexterity. He said: "The kid spinning was something I'd wanted to shoot for a few years. I'd always see them spinning in LA as I drove on La Cienega to the airport. "They were surrounded by traffic, noise and concrete, and had turned one of the most mundane jobs in the world into something beautiful that I found inspiring." He then brought the footage home, edited it to the Elbow track and sent it to a friend at Universal. He said: "Elbow saw it and thought it would be great for the track and to me it felt like a perfect match."

How rad is that?? Great story.
Elbow is playing at the Avalon May 9.

Posted by bettershelter at 9:43 PM
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