Tuesday, March 3, 2009

Mod Men-Great Room

From New York Magazine:
"Richard Christiansen had been a creative director at art-book publisher Assouline and Suede magazine before he took out a second mortgage to start Chandelier three and a half years ago.
The company moved here in September 2007; the penthouse space had been the showroom of the late fashion designer Giorgio Sant’Angelo, as well as an art studio where Victorian ladies posed nude, a speakeasy, and a makeshift morgue. The space satisfies Christiansen’s desire to make even the workday an event; the work itself calls on the showmanship he learned from his parents. Example: Early on, Christiansen got the chance to pitch the Nordstrom department stores—but at the time he had only three employees. So in order to appear impressively busy and important, he “staged” an office: hired fake staff off Craigslist, rented a space, and furnished it with flea-market tables and rented computers. It worked. Since then, Chandelier’s accounts—in this, his real office—have included the Mandarin Oriental, Parfums Givenchy, Old Navy, Morgans Hotel Group, and Liberty of London."
bettershelter likes this!

No comments: