Most Brilliant Marketing Effort

In these times, how do you get attention?

And if you are a retailer, how do you get people to come into your store?
Partners & Spade offered free accounting advice in their bookstore.
IN THE FRONT WINDOW OF THE SHOP.
They found the tax guy on craigslist, set up a desk in the window display area, put him in a nerdy suit and presto, you have an event and an angle that will get you plenty of attention that will most likely translate into more business.
LOVE THAT!!