Tuesday, April 7, 2009

Yellow Tree House Restaurant in NZ

Commissioned to create press for the Yellow Pages, the tree house was built using only resources from their book. The restaurant was designed by Pacific Environments Architects.

Now, I can't stand the Yellow Pages, as far as I'm concerned it is as obsolete as the dinosaur.
However, I do love this concept, a great way to create interest in your brand and get people talking, positive and negative.
Er, uhm, seems to be working, hence this post.

Now for the facts:
Every year in the United States alone 500 million directories are printed—enough for nearly 2 books for every person in the country—that’s 9 million trees harvested, 1.6 billion pounds of paper consumed, 7.2 million barrels of oil spent in processing, and so on.
The E.P.A. estimates that directories account for up to 5% of total landfill waste.
Still like the tree house, though!

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