Roxy Store At South Coast Plaza

The Roxy store redesign is complete!
It looks awesome and is perfect for the brand.
The redesign was meant to be a light to medium remodel; we kept a lot of the existing store.

All work was done after hours, the store remained open throughout the remodel process.
It was really fun working until 4 in the morning!

back wall used actual reclaimed barnwood
we took old flea market seascape paintings and painted "Roxy" and surf spots on top of paintings

hand made artwork backlit in a lightbox made from old barnwood

repurposed vintage dressers

collage in dress rooms with lots of great images

nothing like a fancy chair monogrammed with upholstery tacks (thanks Amanda!)

Roxy South Coast Plaza Update

We installed a lot of the Roxy store over last few nights, they are doing the remodel AND keeping the store open which means work starts at 9pm and ends approx 3am.....ugh.

Store is looking good though! Thanks to all who helped out!

Roxy Store At South Coast Plaza

I have been working on the redesign for the Roxy store at South Coast Plaza.

We are installing the store early next week and the Modern Beachcomber was commissioned to create one of his shell hangings for the store.
We had a metal stand made for a large piece of driftwood to make it freestanding; I must say it really looks great.

Thanks to the Modern Beachcomber for the amazing work!